C&H Weekly

For the latest in Skin, Science and Beauty

It Isn’t Vanity

We’ve been conditioned to think that caring about our appearance makes us vain. We hear how mainstream media, reality TV, or even, single-handedly, the Kardashians, have caused us to be overly concerned with how we look and present ourselves to the world — but these accusations are unfair. They’re overlooking one critical piece of information: that we’re biologically programmed to want to look our best.

Since caveman days, we’ve been imprinted to see physical traits of reproductive fitness as desirable — both in ourselves and in others. In her book, Survival of the Prettiest, Harvard researcher and psychologist Nancy Etcoff explains how defining and caring about beauty is not a sign of weakness, anti-feminism, or the fashion industry’s power. It’s a result of the underlying biological makeup that’s allowed the human race to flourish — and it spans far beyond Hollywood or social media.

The definition of vanity is excessive pride in or admiration of one’s own appearance or achievements. Taking a healthy interest in presenting your best version of yourself to the world — and as a result, feeling like the best version of yourself inside — doesn’t equate to being vain. You’re being human and you’re doing things that many struggle with: exhibiting self-love and giving yourself the attention and care you deserve.

Starting a cosmetic dermatology plan doesn’t mean succumbing to vanity — it means uncovering the best version of yourself, both inside and out. Learn more about our holistic 360-degree approach.

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